Aviva Investors: The AIQ Podcast: The psychology of climate change

The latest episode of The AIQ Podcast explores the psychology of climate change and how to engage individuals in the quest for solutions.

Hope, optimism, pessimism, panic, doubt. Attitudes to climate change are often bound up with emotional responses.

By looking at the underlying psychology driving these responses, we can better understand why people find it so hard to face up to climate change – and begin to develop solutions.

Tune in to learn more about:

• What evolution tells us about our struggles to face up to climate change
• Why carbon taxes sometimes work – and often don’t
• How people can be “nudged” into making greener lifestyle choices
• What the campaign to save the ozone layer reveals about the power of social norms