The evolution of artificial intelligence (AI) has rarely been far from the headlines in recent years. Our research analysts examine the growing influence of AI across sectors and explain how they evaluate investment potential for AI capabilities.
22 Feb 2019
Jonathan Curtis, Co-manager, Franklin Technology Fund
The evolution of artificial intelligence (AI) has rarely been far from the headlines in recent years. Its influence now reaches into nearly every sector and geography and holds economic and political ramifications that many experts say are on par with the start of the Industrial Revolution in the 18th Century. Here, our research analysts examine the growing influence of AI across sectors, explaining how they evaluate investment potential for AI capabilities.
Artificial Intelligence (AI) is attracting growing amounts of corporate investment. As the technologies develop and start to make a broader impact, we think the potential value that can be unlocked is likely to grow.
Our ambition when seeking out AI opportunities is to find companies with access to proprietary, domain-specific datasets that can be used to solve real business problems and unlock easily quantifiable value.
Further, we would look for cases where this could lead to network effects whereby a solution for one customer can be used to improve the offering and more easily win future business.
In assessing an opportunity, we focus on three areas: value creation, value realisation and defensibility.
Value creation. What is the customer’s specific problem? How much value does solving it unlock and how many similar customers are there to build up a total available market (TAM)? In other words, the total market demand for the product or service?
Value Realisation. How does the company think about the return on investment? How easy is it to adopt the technology internally with employees and externally with customers? Does the company have the right data to solve the problem? Does the solution require additional infrastructure (such as the addition of sensors to collect data)? Does it require a change in business flow?
Defensibility. Can someone else come in and disrupt a niche? Are the data proprietary? Is it public domain data? Can someone else come and build the same algorithms? How fungible is that data? Are there network effects? Does new data (for example from a new customer) improve the algorithm?
Although we aim to take a comprehensive look across the AI and technology landscape, we must also consider the drivers and opportunities for non-tech companies leveraging AI now and in the future.
Concepts that propel bigger ideas are part of our deeper analysis and investment thesis. Being embedded in Silicon Valley, we gain academic partnership-level insight from “AI intelligence developers” and firms that possess unique AI-based platforms and datasets.
Global consulting firm PricewaterhouseCoopers estimates that by mid-2030s AI will contribute up to $15.7 trillion to the global economy.1
Meanwhile, McKinsey & Company Consultants estimates that AI techniques have the potential to create $3.5 trillion to $5.8 trillion in value annually across nine business functions in 19 industries.2
Within the financial services industry alone, the application of machine learning could result in $1 trillion in cost savings by 2030.3
As investors scope out potential opportunities, we consider the machine learning universe in two ways: supply and demand.
The supply side features companies that design, build and facilitate machine learning. These might include:
The demand side includes companies that use machine learning to enhance their business.
Examples of demand-side business might include companies with unique and compounding datasets that they can leverage to drive greater productivity in their businesses as well as new sources of revenue.
With their massive datasets, control of computing power and large teams of AI specialists, we think tech bellwethers in e-commerce and social networking are obvious beneficiaries of recent AI advancements.
We regard enterprise software-as-a-service (SaaS) application companies as a stealth play for AI. Businesses often use application software provided by vendors or built in-house to perform various functions. Nearly all of us use application software daily—for example, in creating and editing a document on your computer. Application software companies should likely benefit from AI technology because they control two unique and compounding datasets:
Unlike their legacy on-premise peers, SaaS companies have near-perfect visibility into how their products are being used. They can leverage this usage data with machine learning to improve a SaaS company’s products. We believe this should support SaaS companies’ pricing, reduce churn and make the sales process more efficient.
Unlike their legacy on-premise peers, SaaS companies have their customers’ data. They can mine these data to generate new revenue sources and keep customers more engaged with SaaS providers’ offerings. We believe this represents a profound change and can create significant opportunities for SaaS vendors well beyond the traditional software market.
Innovation in AI will likely bring us closer to further technology integration in our day-to-day lives. But incorporating the technology isn’t simply hiring some data scientists and running some algorithms.
In our experience, successful integration requires a top-down commitment to transforming various aspects of a business. Our research tells us the biggest bottleneck for more effective AI application in business remains the data. For many companies, a lot of data is simply untapped. In others, the data are siloed, it’s not normalised, it’s not labelled and it’s not usable.
In order to succeed, in our view, a company needs the ability to leverage the right combination of technology investment to add the compute power and data services necessary along with the human resources to apply the correct skillsets to create the desired outcomes.
That’s not an easy feat for many companies, but those who can take advantage of the data they are naturally creating as a business can use it to their advantage against a newer competitor.
AI presents the opportunity for a new frontier that could stretch across every facet of business and the economy. The technology involved can help people make faster, better and cheaper decisions, but most observers believe the relationship has to be collaborative. And if successfully implemented, we believe this intertwined environment of machines augmenting human intelligence should result in better outcomes.
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1. Source: PricewaterhouseCoopers AI Impact Index, June 2017.
2. Source: McKinsey & Company, “Modeling The Impact of AI on The World Economy,” September 2018.
3. Source: Autonomous.com. “ARTIFICIAL INTELLIGENCE: $1 Trillion in Exposure from Artificial Intelligence on Finance.” April 24, 2018.