It's a smaller world--finding the winners in the new small-cap landscape

14 Mar 2025

T. Rowe Price: It's a smaller world--finding the winners in the new small-cap landscape

By Matt Mahon, Portfolio Manager, US Smaller Companies Equity Strategy

Key Insights

  • The steady decline in the number of U.S. publicly traded companies has created challenges for those who wish to invest in the small-cap part of the market.
  • Small-cap stock indexes have experienced a deterioration in quality, reflected in the number of companies with negative earnings.
  • The dynamism, innovation, and diversity of the small-cap market remain compelling attributes—an area rich in potential opportunities but demanding of an active investment approach.

The stock market’s impressive gains in recent years have masked a less encouraging longer-term trend—the number of public companies in the United States has been cut by more than half over the past 25 years. The incredibly shrinking stock market poses a challenge for investors, and the type of passive approach often employed by investors to access the world of the S&P 500 may not work as well down the market capitalization scale. At the same time, uncertainties created by the change in administration, and related questions about next policy moves by the Federal Reserve, add further near-term risks for many—but not all—smaller companies.

While these risks are real, they do not diminish what is a positive longer-term structural environment for U.S. small-cap equities. Historically cheap relative valuations, established onshoring/reshoring trends, and a pro-domestic business administration, augur well for the outlook. We believe that the key to success for long-term investors is choosing how to allocate to this part of the market. Looking at both opportunities and risks, now is not the time for a passive approach.

The incredible shrinking equity market

The number of public companies in the FT Wilshire 5000 Total Market Index—widely regarded as the best single measure of the U.S. equity market—has fallen from a peak of 7,562 in July 1998 to just 3,326 as of December 2024. The last time the FT Wilshire 5000 actually had at least 5,000 listed stocks was the end of 2005.1

The number of publicly traded companies is declining

(Fig. 1) FT Wilshire 5000 Total Market Index number of listed companies—peak vs. today

The number of publicly traded companies is declining

As of December 2024.
Comparison of peak number of index-listed companies (July 1998) versus today (latest data update, December 2024).
Source: FT Wilshire Indexes (see Additional Disclosures). Analysis by T. Rowe Price.

The shrinking opportunity set can also be traced to several other trends: increased merger and acquisition activity and private equity deals; a significant decline in recent years in the number of companies going public due, in part, to increased regulation; the rise of shareholder activism; and various corporate failures.

As more public companies get acquired or sell out to private investors, there has been a dearth of new initial public offerings (IPOs) to replace them. IPO activity has fallen by more than half since peaking in the late ‘90s and, aside from a brief outlier period during 2021-2022, has seen a decline in recent years.

This decline in IPO activity has been partially fueled by a surge in venture capital investment that has enabled startup businesses to expand and gain access to capital while avoiding the scrutiny and transparency of the public market. By the time some firms are ready to go public, they may have already grown beyond the reach of small-cap investment managers.

The increased regulatory burden and compliance costs stemming from the Sarbanes-Oxley Act of 2002 has also greatly dampened the desire to go public. The average range of going public today costs USD 36 million2—rather daunting for a company with USD 250–500 million in revenue, for example. Companies are staying private longer than they have historically, and we have seen a drastic reduction in the number of annual IPOs since the introduction of the Sarbanes Oxley Act. During the two-decade period ending 2004, we saw an average of 297 company IPOs each year. For the 20-year period ending 2024, the average number had fallen to 118.3

At the same time, high stock multiples and the relatively low cost of capital has enabled larger companies to buy out smaller ones at hefty premiums in an effort to meet their growth targets.

U.S. Initial public offering activity is declining

(Fig. 2) Annual U.S. IPOs ex SPACs1

U.S. Initial public offering activity is declining

As of December 2024.
SPACs = Special purpose acquisition companies.
Deal value represents the total value raised in IPOs each year.
Sources: Financial data and analytics provider FactSet. Copyright 2025 FactSet. All Rights Reserved; Bloomberg Finance L.P., and Jefferies (see Additional Disclosures). Data analysis by T. Rowe Price.

Disproportionate impact on the smaller companies segment

The shrinking equity market has had a disproportionate impact on the Russell 2500 Index. While the index is rebalanced annually and remains at 2,500 names, the companies added to the index in recent years have tended to be smaller, more illiquid, and of lower quality than the firms they replaced. A study by Furey Research Partners shows that the median return on equity of the Russell 2500 Index has fallen from a peak of 12.6% in 1998 to 5.5% today.4 This decline is particularly pronounced among the smallest companies in the index.

"While the index is rebalanced annually and remains at 2,500 names, the companies added to the index in recent years have tended to be smaller, more illiquid, and of lower quality than the firms they replaced."

The erosion in the index’s quality is reflected in Figure 3, which shows that more than a third of the companies in the index do not generate any positive earnings. Companies with negative earnings are more likely to struggle to generate the cash needed to maintain solvency and may need to raise capital by increasing leverage or issuing additional stock to fund their operations.

More than a third of smaller companies are non-earners

(Fig. 3) Selectivity in the small-cap space is key

More than a third of smaller companies are non-earners

As of December 2024.
Comparison of profit vs loss-making companies in the Russell 2500 Index vs the S&P 500 Index, annually.
Source: Financial data and analytics provider FactSet. Copyright 2025 FactSet. All Rights Reserved. Data analysis by T. Rowe Price.

After decades of ultralow interest rates, investors have also recently refocused on the refinancing risk of smaller companies. However, it is worth noting that not all small companies share the same level of such risk. Roughly one in five smaller companies, for example, do not carry any debt on their balance sheet. And those that do vary widely in their ability to achieve more favorable outcomes when it comes time to renegotiate terms with lenders. Understanding and identifying the potential winners, while avoiding the losers, is precisely what a quality active manager aims to achieve for investors in this under‑researched area of the equity market.

When money floods into passive products such as exchange-traded funds and index funds, it helps drive up the shares of mediocre companies alongside stronger competitors. This is despite the risk posed for passive investors by the lower quality and reduced liquidity of the small-cap segment. In the event of a sustained market downturn, sellers may have trouble finding buyers for lower-quality, less liquid stocks amid a potential rush to exit.

Separating the wheat from the chaff

The decline in number and overall quality of the small-cap market also poses challenges for active investors. Their objective is to separate the wheat from the chaff and not overpay for it. It is crucial to stay laser-focused on understanding both the risks and potential rewards, with the aim of identifying the best opportunities over a three- to five-year horizon. Understanding and staying close to these companies in what is an under-researched area of the equity market will be even more important in the coming years.

A disciplined, fundamental approach is crucial in identifying reasonably priced, quality companies with positive earnings; above-average, persistent free cash flow; and capable management teams. We believe that an active, patient approach will prove rewarding over time, while focusing on higher-quality stocks helps provide downside support during periods of market volatility.

A positive and durable structural outlook

Investing in small-cap stocks has become more challenging, with a smaller opportunity set for public markets. Near-term market and economic risks add further uncertainty. However, many factors contribute to a positive longer-term structural setup for the sector. These include historically cheap relative valuations, established onshoring/reshoring trends, and a pro-domestic business environment. The next 12 months could be choppy, but for long-term investors, there are compelling reasons for active investing in this dynamic and innovative segment of the U.S. equity market.

Matt Mahon, Portfolio Manager, US Smaller Companies Equity


FT Wilshire Indexes, as of December 2024.

Source: PWC: “Cost of an IPO” Data. As of December 31, 2024.

Source: Initial Public Offerings: Updated Statistics Jay R. Ritter, Eugene F. Brigham Department of Finance, Insurance, and Real Estate, Warrington College of Business, University of Florida. As of December 31, 2024.

Source: Furey Research Partners. As of September 30, 2024.

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